Music is what moves the soul into rhythm. Every year after the geeks have fled Austin, TX to recover from five days of SXSW Interactive madness, the streets of this cozy creative town are flooded by the musical soundings of thousands of rockstars from all over the world. The music portion of the South by Southwest festival is coveted by music industry folks, up and coming bands and music nerds. Every available venue, from parking lots, art galleries and even small storefronts are turned into rock n' roll havens. Static Photography photographer Kris Krüg had the chance to hang out with guys from Jones Soda as they traveled in their Jones RV from party to party. What a wild ride!
south by southwest
This City was Built on Rock n' Roll and Jones Soda - SXSW 2011 in Austin, Texas
A haven within heaven: the Samsung Blogger Lounge debuts at 2011 SXSW Interactive Festival

When March rolls around you know that spring has sprung and the annual gathering of geeks is in full swing at the Interactive portion of the South by Southwest Festival in Austin, TX. Spread out over five days of panels, parties and networking, SXSW is the equivalent of geek heaven and geek spring break squished into on power-packed week. One respite of this crazy event is when there are small havens of quietness, power outlets and awesome smaller events which was the main goal of the Techset Hosted Samsung Blogger Lounge. Static Photography photographer Kris Krüg had a chance to kickback, recharge and spend some quality time geeking out in the lounge with his camera.
Kickin' it at the Klout Krib Kloutup at SXSW Interactive 2011 in Austin, TX

It's always a special time of year when the SXSW Festival hits Austin, Texas every March. During the first part of the festival, this eastern Texas hotspot is flooded by geeks and tech nerds from around the world that come out to network, promote and most importantly have a good time. This year was particularly exciting because individual companies pulled out all the stops and created their own personal venues within the festival itself. Such was the amazing Klout Krib that was nestled in the northern part of Austin.
On the Road Again to SXSW 2011 Festival in Austin, TX
It is that time of year again! The cold weather is coming with less frequency, the flowers are starting their journey to the topsoil and the geeks are starting to prepare for their yearly pilgrimage to Austin, TX. For a few weeks every March, the small independent city of Austin, TX is turned into a heavenly setting of geeks, technology and general debauchery with the annual South by South West Festival. This 12 day event is the setting for history making, whether it is in debuting new awesome technology or partying with your favourite twitter followers. The festival is split into three parts: SXSW Interactive, SXSW Film and SXSW Music. Welcome to the world of geeks, movies and rockstars.
Austin Cool Kids Gowalla Rock South By Southwest's Much Hyped 'Location War'
Band & Live Music Photography - South by Southwest 2009
The next big trip for Static Photography was traveling down to the southern section of Austin, Texas for the yearly festival of South by Southwest . SXSW includes four days of Interactive and Film followed by four final days of Music .
Kris was there for the whole festival, taking pictures of the participants of Interactive as well as photographing bands at their live performances during the Music section. Having previously been published in the LA Times , Kris' candid portraits of Interactive were chosen for a few selections of the 2009 Times coverage of SXSWi.
Photographing Bands at South by Southwest

(Note: this blogpost is in-progress... system malfunctioning... links and stuff coming soon.) We went to SXSW again this year to shoot as many musicians and concerts as possible. This time around we spent a little bit of time doing some pre-planning so that in addition to live concert shots of some of the best indie bands around, we could also schedule several bookings for editorial shoots with bands.
Bloc Party Photos at SXSW 2007: Band and Music Photography
Other than fashion photography some of our favorite shoots are live concerts and bands. Static Photography was at South by Southwest (SXSW) again this year and had the chance to shoot over 30 bands including Bloc Party both live on stage as well as behind the scenes.







